EcoLustra was originally called Bin Blasters, which I started as a fun idea for a summer side hustle in order to save up money to go on my dream road trip to Alaska. After getting more customers I started to take the job more seriously. This has taken us to where we are today…

EcoLustra started with 4 original founders. All of which were high school students. But after long hours and unpaid working time, 3 of the original members quit. This left only me (Wyatt Hamilton). I needed help on the cleaning process and running the actual business. I took on another member who was my partner (Luke Beasley) for a few more months. We first started cleaning trash bins with only a pressure washer and a spray bottle full of soap water. We would take these items to every job and use clients water. The unloading and attaching and then reloading the pressure washer into my truck took forever. We timed each job to average around 40 minutes to clean a single bin. At this rate we felt like quitting because we were not getting enough clients and our cleaning process was mediocre at best.

Everything turned around one day when I (Wyatt Hamilton) was given a unique opportunity. At my high school (Brentwood High), I had a class called EIC. This was a class for aspiring entrepreneurs. They helped me grow my business and gave me the recourses to be where I am today. One of the teachers came up to me one day and said a local business is promoting young entrepreneurs and wants us to compete with business presentations. They told us there would be a cash reward for the best business. I saw this opportunity and started my presentation right away. Over the next few weeks I did nothing else. I would work on this presentation all the time and when I was not working on it I was rehearsing in my head constantly. I worked with mentors and local business owners to perfect my presentation skills and slides. The day finally came. 30 small businesses presented for the same thing. When I went up on stage I was more than confident in my ability to perform and show off my business. After weeks of tireless practice and countless hours of working, it finally paid off! I was awarded 1st place and $1,200!!

This was a huge turning point for me! With this money I was able to afford a water tank, water pump, and a pressure washer. I convinced my dad to let us transform his old trailer into our work station and BOOM. We now have a custom cleaning trailer designed specifically for deep cleaning trash bins as efficiently as possible. With our new set up, we were able to clean a single trash bin in under 8 minutes! This changed the game. I was able to spend more time on creating content and this website as well as advertise.

As my great grandpa used to say, “I am blessed with work.” Now that I have graduated as of 2025, I work on EcoLustra full time. Since I do not have plans to attend college, I am currently saving up to take a long road trip across country and all the way to Alaska. EcoLustra has truly been a blessing to me and everyone I get to serve! But the story doesn’t stop there. Winter of 24 came around and cleanings halted due to inadequate weather. I took this as an opportunity to do some market research and discover other things my target market and customer base was dealing with. Turns out many people hate the smell of their indoor trash bins as well as their outdoor trash bins. Many solutions such as chemically smelling scented trash bags and synthetic fragrance sprays didn’t cut it for them. Many people didn’t want to poison their house with fake chemicals and hated the smell of the chemical version of scented trash bags. So I came up with a unique solution. Bin Blush was now an idea. It took me a while to produce, test, restart, produce again, test again, get feedback from free samples, restart, produce again, test again, and finally get my finished product,

Bin Blush was born and alive. I realized after some more market research that my product doesn’t just solve my current clients problems but also a huge market of health conscious and eco-friendly people. I did a deep dive into the ingredients and chemicals in my competitors products and found shocking a disturbing discoveries. Just about every product you can find, even ones labeled “green”, have something in it that will harm you physically and mentally over time. So this is what I am doing now. I wrote an article with all my research compiled into it and have it listed completely free on this website and am actually advertising it. People must know the truth behind these products. And Bin Blush is right there as a solution.

Working on EcoLustra is no longer a side hustle that will drive me to get the funds to go on my dream road trip to Alaska. But it is now a personal mission to inform the world about the hazards of mass produced air fresheners and offer the perfect solution to this horrendous problem.